Top Video Editing Tools For Small Business

Video is a powerful marketing tool that can help you stand out from your competitors. A well-made video can increase conversions, boost brand awareness and improve customer service. It can also be used to educate customers about your products or services, show off awards and accolades, and highlight company culture.

But creating a successful video requires more than just some slick footage and an awesome soundtrack — it requires editing. There are dozens of video editing tools in the market today, but not all of them are right for every business. Here's a look at ten of our favourites:

1. Adobe Premiere Pro

Adobe Premiere Pro is an excellent online video editor for small businesses that want to create high-quality videos. It offers a ton of features and options that are easy to use, even for those who aren’t familiar with video editing software. The basic version costs $20.99 per month, while the full version costs $52.99 per month. The software comes with many features that make it easy for you to edit videos quickly and easily. You can also use this software to create motion graphics for your projects.

2. Final Cut Pro X

Final Cut Pro X is another popular option among small business owners looking to create great-looking videos without spending too much money on software licenses or subscriptions. Final Cut Pro X gives you access to hundreds of effects, transitions, titles and more to help you create amazing videos for your website or social media pages! You can download Final Cut Pro X for $299 for 6 years from Apple’s App Store or from Amazon’s website (with free shipping). 

 3. iMovie

iMovie is one of the most popular video editing tools for Macs. It comes with many features like filters, transitions, and effects that help users create high-quality videos quickly and easily. iMovie allows users to import photos and videos easily from their camera roll or iCloud photos to add them directly into their project. It also has a voiceover feature that lets users narrate their videos, so they don't have to worry about lip-syncing later in post-production.

4. Lightworks

Lightworks is an open-source program initially developed by LWKS Software Limited, which became famous for its non-linear editor (NLE) called Lightworks Professional. Since then, it has been used in feature films such as Pulp Fiction, Hugo, and The Wolf of Wall Street (to name a few). It's available on Windows and Mac OS X operating systems and can be downloaded from the project website.

5. Windows Movie Maker

This free program comes preinstalled on most Windows computers and is simple enough for even novice users to master. It includes over one hundred effects, transitions, and titles to help you get started with editing your videos. You can add music from your computer or purchase royalty-free music from Microsoft's collection of tracks. It is an excellent choice for small business owners who do not have a big budget or a handful of experience in video production.

6. Avid Media Composer

Avid Media Composer is an industry-standard for professional video editors. It offers everything you could want in a video editor — whether you're new to the game or a seasoned pro. The main drawback with this tool is its price, as it costs around $499, which may be too expensive for some people. However, if your company is willing to pay for ongoing training and support services instead of just buying software outright, there are ways around it.

7. Vegas Pro Video editor

Vegas Pro Video editor is another great online video editor with lots of features such as advanced audio mixing tools, multi-track editing tools, Multicam support, and many more features. The program also includes many advanced editing features, such as optical flow, which lets you track objects in your footage. Furthermore, the Vegas Pro video editor has a user-friendly interface, making it easy for new users to quickly learn how to use it. 

8. Pinnacle Studio

Pinnacle Studio is another popular video editing tool that has been around for quite some time now. Pinnacle Studio has a very friendly and intuitive drag and drop interface, making it very convenient for users to add audio and video snippets. This software can help you create professional-looking videos quickly and easily thanks to its intuitive interface and powerful features like stop motion incorporation and 360-degree video editing.

9. WeVideo

WeVideo is a free video editing tool that allows users to create videos using a variety of templates, themes, and music tracks. The software is entirely web-based, so it doesn't require downloads or installations. Users can customise their videos from scratch or use one of the pre-made templates available on the website.

Final Thoughts

Video editing software is an essential part of a small business’ marketing strategy. It allows you to tell compelling stories that can be shared on social media, emails, and even on your website. In fact, according to research from Adobe, “video is the fastest-growing content type online.”

Video editing software isn’t just for big brands and large companies. Small businesses can also use video editing tools to make their products look more professional, attract new customers and increase sales. The video editing tools mentioned above are perfect for small businesses looking to create videos that stand out from the crowd!


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